Recharge our natural
playfulness

Babybel® is the perfect on-the-go snack, but also a playful addition to any meal or buffet. This iconic portioned cheese is a rich source of protein and calcium. It helps you meet the needs of your consumers and guests, both children and adults.

It satisfies increased consumer demand for healthier snacking when out-of-home. Its strong visual identity provides outlets with unique impulse opportunities for on-the-go snacking.

If you operate in hospitality, food service or catering, you can offer Babybel® at breakfast buffets, with a (bread) meal or as a side-bite. This snack is well-known and appeals to consumers in a fun and playful way across the world.

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Babybel
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How it all started

Babybel® has a rich history. The big version was launched in France in 1952, breaking cheese consumption habits and defying conventions with its playful red wax cover.

In 1977, the miniaturised version of Babybel® saw the light. The individual cheese portions feature the great taste of Babybel® and its iconic wax cover, but in a handy snack size for on-the-go enjoyment.

A Babybel® for every occasion

The iconic Babybel® is a leading brand in healthy snacking across the globe. It provides your customers with the goodness of cheese in a fun and unique way. Unwrapping the iconic red wax cover ignites our playfulness, which is always a positive experience.

Babybel® cheeses are a delicious snack option, whatever your point of sale is: cafes, vending machines, self-service counters or snack corners. Customers of every age very much enjoy the mild and creamy flavour along with the convenience Babybel® offers as a nutritious snack that can also be eaten on-the-go.

Babybel® is available in a variety of cheese flavours and variants, which include Babybel® light and a plant-based option. New snack pack formats include Mini Rolls and Babybel® 2Go (two delicious Babybel® in one pack) for adults.

The different varieties and formats add a playful touch to your breakfast buffet or meal trays in care centres and school canteens.

Convenient packaging is another strong element that serves the needs of people on-the-go, well. Babybel® also makes a fun and tasty addition to kids’ meal boxes at quick-service restaurants.

In 2018, we were proud to open our very first Canadian Babybel® factory in Sorel-Tracy, Quebec. Babybel has been selling its products in Canada since 1979, and with this plant, the brand has become a full-fledged Quebec dairy processor.

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Babybel
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Working towards more sustainable and responsible production

All Babybel® products made in Canada proudly bear the Dairy Farmers of Canada logo.

Although Babybel® may temporarily offer products imported from Europe, most of its product portfolio is produced here with 100% Canadian quality milk. This is good news for local milk producers but also for the local economy since this project has created more than 170 skilled jobs.

This is an important step towards achieving one of our objectives: to increase the local production of products intended for the Canadian market to better meet its needs.

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